
As most of us well know by this point the Humble Indie Bundle 2 kicked off yesterday featuring a number of great indie games both new and old. Seriously, these bundles are great as they offer a wide range of video games to meet anybody’s budget. But that’s not what this post is about, you can read all about the Humble Indie Bundle 2 HERE.
This article is about analyzing the success of the bundle just a single day into the event. As it seems the organizers of the event (Wolfire Games) love to share their stats, we’ve been given a fair amount of information to work with already. Here’s where we are at as of this moment (9:10am PST):

Whew. Big numbers for being a single day in. As I analyze this data I’ll be breaking it down into sections to make it a bit easier to digest. So, let’s get started:
Total Revenue and Bundles Purchased
The second Humble Indie Bundle got off to a great start yesterday. Only a few hours into the bundle’s launch the team had already amassed over $100,000. Now, as you can plainly see, after a single day the bundle has racked up over $500,000. This is almost entirely unheard of for indie games, bundle or not.
But let’s take a moment to revisit stats from the first Humble Indie Bundle. When all was said and done for the first Humble Indie Bundle, the grand total brought in was $1,273,588. Impressive, to say the least given that this was a huge experiment that could have ended up as a complete disaster. This amount was gathered over a week-long period from May 5th to May 12th.
Fast forward to the second iteration of the bundle and let’s see the same stats. While I don’t have the current knowledge to analyze first day sales of the original bundle, I can tell you that it was nowhere near as high as the Humble Indie Bundle 2′s first day earnings, which were almost half of what was earned in total the first time around. At this rate I honestly wouldn’t be surprised if the Humble Indie Bundle 2 hit the $3,000,000 mark or higher.
That said, however, it’s worth noting that despite earning more in an earlier time frame, the original indie bundle actually averaged more per bundle than the second one is today. We’re only a day in so that could change, but it’s still interesting to see a trend showing up. If I had to wager a guess, I’d say it’s due to more casual gamers buying the bundle for a lower amount than gamers who love to support the medium. Not that that’s a bad thing, selling 100,000 things for $3 beats selling 10,000 things for $10, after all.
Battle of the Operating Systems
Once again, as expected, the Windows users are bringing up the rear of the average contributions with the Linux users being far ahead of the other two platforms. In case you don’t want to scroll up here are the averages as of the time of this writing:
- Windows – $5.96
- Mac – $8.11
- Linux – $13.57
Looking at this I can come up with logical reasons for why the Windows average is so low and the Linux is so high. I believe that Windows users (I am one, by the way) are generally more ignorant about the indie game development scene and are therefor less willing to give more for what they might perceive as inferior games to the Call of Duty’s of the world. PC gamers can be a bit jaded by all the games they have to offer, after all. Note: if you are a PC gamer, please don’t take this as me saying you are like this. This is generalizing based on my own perceptions of which I am definitely a part of. This is my own rationale, nothing more.
The flip side of this is the Linux user (of which I’m also a part of). Linux users, in my experience, tend to be more knowledgeable about tech minded things like creating games and the amount of work that goes into it. As such it would only make sense that they’d be willing to pay more for hard work. Also, as somebody who loves Linux and wishes more games would come out for the OS, I’m sure there’s a bit of a “grateful” effect going on here whereby the Linux guys are merely grateful for the opportunity to play games natively in their OS of choice. Also, I’m curious if, on some level, the Linux guys are aiming for that coveted $13.37 average. They’re awfully close now.
The Mac group is the only one that I can’t quite decipher. I’m not a Mac user and I probably never will be a Mac user. I can only assume the reason for their middle-of-the-road average is due to their being placed right in the middle of the two other groups, if that makes any sense at all. There’s a large community of them, but certainly not as large as the Windows crowd, hence not getting a huge amount of saturation. They get more games that Linux, but not as many as PC so that could play a part in these numbers. I can’t honestly say. Based on the Mac users I do know I would have guessed they would be the lowest, but I don’t know many Mac users.
Of course, this is all subjective and unofficial. I am, in no way, suggesting this data to be factual, I’m just analyzing it based on my own abilities.
Total Revenue by OS
And finally we come to the numbers that really count. As you can see via the pie chart above, Windows takes a wide lead in total revenue brought in while the Mac and Linux users are almost split right down the middle in terms of their respective revenue intake.
It’s interesting to see that, despite having almost 1/3rd the average profit intake from individual bundle purchases Windows users make up almost 2/3rds of the total revenue slice. Basically this means that the ratio of Windows – Linux users is far heavier on the Windows side, for obvious reasons.
Really though, I’d suppose the biggest surprise is that Linux, on a revenue basis, is able to keep up with the likes of Mac users given that Mac is far more ubiquitous than Linux. I would even go so far as to say that this proves that there is as large a market for games on Linux as there is for Mac. Although it remains to be proven whether there is a market for either, at least for major game companies.
Top Contributors
Finally, we have the top contributors. Nothing to analyze here too much, but it’s interesting to see how people are using the device to get their name onto a page viewed by millions of people. Here are the top 10:
- @notch – $2,000.00
- Site5.com Coupon “indie” For 20% Off – $1,000.00
- irradiatedsoftware.com coupon “indie” for 50% off – $777.77
- www.PubNub.com – Real-time Internet-Wide Bidirectional Messaging – $700.00
- paulguy – $666.00
- Journeyman @ RPS – $650.00
- @tpjeff – $600.00
- @fourzerotwo – $500.00
- @ExpiredPopsicle – $500.00
- Mr. Phil Games – $337.42
As you can see, the ever venerable creator of Minecraft, Notch, takes the top spot donating a healthy $2,000.00. I say donating because, well, when you give that much you’re not doing it for the games anymore.
The next three “people” also seemingly had other ulterior motives when making their purchases. As you can see they were bought more as an advertising media buy as opposed to an actual donation/purchase of the games. Still, if you pay enough to get in the top spot, I say let em put whatever they want there. Any takers on their coupon offers yet?
Finally, we have some average people rounding out the top ten. Somebody from Rock Paper Shotgun it looks like. @zerofourtwo, Robert Bowling from Infinity Ward. Nothing too interesting here, really. Just some incredibly nice people who were willing to go above and beyond in donating to the cause.
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Well that’s it for the day one analyzing. As you can see, the overall stats are shaping up similarly to the original bundle, albeit with a higher amount of overall sales. My guess for why is that it’s simply due to people knowing what to expect and the media/press/consumer responding thusly. I’d liken it similarly to how a movie sequel tends to do better when based on a good movie. People saw the first one, told their friends, the media picked up on the excitement and, by the time the second movie came out, more people knew about it and were willing to pay to see it.
Not a perfect comparison, but apt enough I say.
Anyway, if you’ve yet to buy the Humble Indie Bundle 2, I’d suggest checking it out, remember you can pay whatever you want for these games, but in the spirit of the Holidays why not pay just a little bit more to help some great charities and the developers involved? You’ll feel great, I promise.
[Humble Indie Bundle]