Wow, so the event isn’t even over and yet we already have sites like Kotaku and Edge trying to poke at the seams of the collaborative marketing endeavor to see if it’s a failure or not. Sometimes I despise the mainstream press, I really do.
But first, let me tell you what Edge has uncovered. Basically, in a sit down chat with Robert Boyd, we’ve gone on to find out that of all the titles released thus far Epic Dungeon has done the best going on to sell over 6,000 copies. Not bad for a channel hardly anybody visits. The next one up is Break Limit with a scant 400 copies sold… ouch. Not the best news, I’ll give you that.
The article goes on to say that while the event was planned to have each game released within the first week of December, ultimately that never came to pass hinting that this might be a reason for the event’s “failure.” In truth, I believe spreading the event over a period of a month as opposed to a week would be better anyway given this particular time of year being so jam packed with so many games.
Of course, you can’t really blame Robert, or the developers, for having their games get delayed. The way the Xbox Live Indie Game system works is actually kind of stupid. Upon completion, you submit your game. It goes under peer review for a period of around 2 weeks. If approved your game will go live within 48 hours. You have no say in when it goes live. This means it’s incredibly difficult to market the game effectively in gearing up for a release. Additionally, should any random bug be found and the game not be approved then the entire submission process has to begin again further adding on to the time of the game’s release. It’s all incredibly frustrating, I can imagine.
Still, despite these hiccups and developmental speed bumps, does this paint the entire event as a failure? Absolutely not. In the history of the channel I have not seen as much press from around the internet speaking about either the channel or individual games not named “I MAED A GAM3 W1TH Z0MB1ES!!!1″
It’s hard to imagine what the month of December would have looked like without the Indie Games Winter Uprising event occurring, but I can guarantee you that not Kotaku, not Edge, not IGN, not Joystiq, not any of the mainstream video game press would have written a single word about the channel had it not existed, and certainly not as much as they have leading up to the event.
So, was the event as successful as maybe Robert had hoped? Probably not, but then things rarely ever go according to plan. But was it an outright failure? Absolutely not and don’t let anybody tell you otherwise.